Robert Putnam s Our Kids The American Dream Crisis

The American Dream is becoming less attainable, and now resembles a myth that Americans can only hope to achieve. In Robert Putnam’s Our Kids: The American Dream Crisis,the author begins his book by analyzing his own hometown, then branches out to other locations in showing the growing disparity within communities and families. Putman portrays the growing class differences through statistics and narratives on actual people. In this essay I will evaluate Putnam’s book and apply it to the actions of the Democratic and Republican parties during the 2016 Presidential Election, and outline two objections I have relating to Putnam’s arguments. The newly president elect, Donald Trump, has lead his campaign with a great emphasis on the campaign slogan of â€Å"Make America Great Again.† This phrase is used to represent a time much like what Putnam describes of his hometown of Port Clinton, Ohio. In the 1950s, Putnam’s hometown was the â€Å"embodiment o f the American Dream,† a place in which all classes of people were able to live and grow together. In order to alleviate financial pressure from the lower classes, Trump states In order to achieve the American dream, let people keep more money in their pockets and increase after-tax wages. Trump’s tax plan will exempt single adults whose income is equivalent $25,000 a year, or married adults who jointly earn less than $50,000 a year from paying income taxes. This plan does show favor to the individuals who reside in this tax bracket,Show MoreRelatedThe Dream Of The American Dream1178 Words   |  5 PagesThe American dream has been a beacon of hope and motivation for the millions of people who have immigrated and grown up in the United States; especially for those of the lower class. Through hard work and determination one could completely change their life for the better while provide better circumstances for future generations. The American dream is defined as, â⠂¬Å"a happy way of living that is thought of by many Americans as something that can be achieved by anyone in the U.S. especially by workingRead MoreStakeholder Capitalism Vs. Shareholder Capitalism1573 Words   |  7 PagesAmerican society has changed since the 1940s, one of the major changes in American society was the use of capitalism since the last couple of decades. There were two separate types or levels of capitalism that were used in American society, which was capitalism 2.0 and capitalism 3.0. In the 1940s the beginning of capitalism 2.0 otherwise known as stakeholder capitalism. Stakeholder capitalism is basically a market system that the companies only treat the interests of major stakeholders equally,Read MoreLangston Hughes Research Paper25309 Words   |  102 Pagesto avoid segregation and racial injustice in the United States. As the manager of an electric company and owner of a ranch and mines, Jim expressed contempt for black Americans who continued to submit to segregation and live in poverty. Langston Hughes, 1933 (Library of Congress) Langston was not ashamed of being a black American. He had already written poems celebrating his heritage. He felt connected to the oppressed brown people of the world and hated his father for mistreating his MexicanRead MoreDissertation-Viral Marketing27075 Words   |  109 Pagesaspects of an organisation need to come together and work in tandem to potentially achieve an exponential growth using a viral marketing campaign from defining an overall business and marketing strategy, looking at company’s capabilities, putting crisis management in place, developing the right product which is social spread friendly, finding the right influencers in the relevant market channels, seeding these influencers, monitoring the campaign, engaging with customers as they provide positiveRead MoreOrganisational Behavioure23151 Words   |  93 Pagesand moods to OB issues. 3 4 Describe external constraints on emotions. LEARNING 258 OBJECTIVES ROBBMC08.QXD.0132431521 12/15/05 12:25 PM Page 259 CHAPTER 8 Emotions Can Be Powerful teve Wynn, the famous hotel S on the grounds of his flagship hotel and mogul, is an emotional person.1 casino, The Mirage. At the same time, He is known for his infectious while Wynn was in charge of the enthusiasm, as well as his temper. He once Mirage, it wasRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreLogical Reasoning189930 Words   |  760 Pagesunderplay, how much of our daily reasoning is concerned not with arguments leading to truth-valued conclusions but with making choices, assessing reasons, seeking advice, etc. Dowden gets the balance and the emphasis right. Norman Swartz, Simon Fraser University v Acknowledgments For the 1993 edition: The following friends and colleagues deserve thanks for their help and encouragement with this project: Clifford Anderson, Hellan Roth Dowden, Louise Dowden, Robert Foreman, Richard Gould

Government Intervention On The Internet Essay - 1398 Words

Government Intervention on the Internet nbsp;nbsp;nbsp;nbsp;nbsp;During the last decade, our society has become based on the sole ability to move large amounts of information across great distances quickly. Computerization has influenced everyones life in numerous ways. The natural evolution of computer technology and this need for ultra-fast communications has caused a global network of interconnected computers to develop. This global network allows a person to send E-mail across the world in mere fractions of a second, and allows a common person to access wealths of information worldwide. This newfound global network, originally called Arconet, was developed and funded solely by and for the U.S. government. It was to be†¦show more content†¦I am opposed to such content on the Internet and therefore am a firm believer in Internet censorship. However, the question at hand is just how much censorship the government impose. Because the Internet has become the largest source of information in the world, legislative safeguards are indeed imminent. Explicit material is not readily available over the mail or telephone and distribution of obscene material is illegal. Therefore, there is no reason this stuff should go unimpeded across the Internet. Sure, there are some blocking devices, but they are no substitute for well-reasoned law. To counter this, the United States has set regulations to determine what is categorized as obscenity and what is not. By laws set previously by the government, obscene material should not be accessible through the Internet. The problem society is now facing is that cyberspace is like a neighborhood without a police department. quot;Outlawsquot; are now able to use powerful cryptography to send and receive uncrackable communications across the Internet. Devices set up to filter certain communications cannot filter that which cannot be read, which leads to my other topic of interest: data encryption. nbsp;nbsp;nbsp;nbsp;nbsp;By nature, the Internet is an insecure method of transferring data. A single E-mail packet mayShow MoreRelatedGovernment Intervention And The Internet1094 Words   |  5 PagesGovernment Intervention in the Internet A growing concern over our privacy online is causing us to seek legislation to protect us. Although this may seem harmless and beneficial for all, there are many valid points as to why the government should not intervene. When it comes to privacy online, the responsibility should be left in the hands of the people that disclose such information in the first place. Government involvement should not be allowed for the sake of our privacy, because it may comeRead MoreGovernment Intervention and Internet Regulation2261 Words   |  10 PagesGovernment Intervention and Internet Regulation Internet is a global network that connects millions of computers together and allows people to communicate and share information with each other in an effective and easy way. It has become the most widely used means of communications of recent times. â€Å"The number of U.S. homes with one or more personal computers increased by 16% (in 1995) to about 38 million households, up from 33 million in 1994 and 25 million in 1993† (Fox 9). â€Å"Along with that staggeringRead MoreThe Internet A New News1160 Words   |  5 PagesThe Internet a New News A fact is something that is said to be indisputably true. Facts are key in portraying any storyline or narrative. If facts are important in conveying relevant information the media should be concerned with reporting only facts that provide an accurate description of events. Unfortunately, certain media outlets have issues with reporting solely facts. The media can be an amazing tool for dispersing information amongst the masses and can ensure that everyone is educated onRead MoreThe Queensland Government And Health Promotion Strategies904 Words   |  4 PagesThe Queensland Government Healthier. Happier campaign is a key element of the Queensland Government s strategic approach to address the critical health issue of obesity in Queensland (Queensland Health, 2014). Three million Queenslanders will be overweight or obese by 2020, and overweight and obesity are the major risk factors for cardiovascular disease, cancer, diabetes and some musculoskeletal conditions (Commonwealth of Au stralia, 2016). Based on these current trends, the Healthier.HappierRead MoreThe Government Intervention And Its Effect On National Security1203 Words   |  5 Pagesand regulations to who is ultimately responsible and the one to assume responsibility when breaches take place. Whether it is the government or the private sector, someone has to take charge because we all have a vested interest in protecting our families, our businesses and our nation’s security in cyberspace. In this paper I researched into what government intervention is in the works when it comes to cybersecurity and protecting national security, the responsibility of the private sector as it pertainsRead MoreEuropean Attitudes Towards The American Civil War1672 Words   |  7 PagesUnited States declared a state of insurrection against the Confederacy of rebellious southern states. In Europe, the ordeal was referred to as The American Question. The question could not be evaded; a choice had to be made between neutrality and intervention. European attitudes towards the American Civil War would have a significant effect on the war s ultimate outcome (Randall and Donald 355). Throughout the early months of the conflict, the reaction of Europe was of great interest to both sides;Read MoreInternet Censorship Essay994 Words   |  4 Pagesanother, many are calling for the censorship of Internet pornography. While some say it is a necessity when it comes to the industry, others argue it is downright unlawful. Internet pornography is a billion dollar industry that shows no signs of slowing down. Some argue that it may be high time to step in and slow it down for them in the form of censorship. A recent study concluded that there are around 4.2 million pornographic websites on the Internet, which make up about 12 percent of the totalRead MoreThe Dark Web : The Deep Web Essay1696 Words   |  7 Pagesusage. The dark web essentially creates a difficult to track, anonymous internet browsing session by using proxies and other methods. The dark web allows information and data to be gathered and utilized without the user having knowledge as to where the data had come from. Using a proxy makes the user s IP address constantly change so that they cannot be tracked easily. The main argument involving the dark web is if the government should attempt to regulate and monitor the dark web in the effort toRead MoreImpact Of Cybercrime Today : Government And Private Industry Through Information Sharing Methods1354 Words   |  6 Pagesforcing government and security agencies to place focus on cybersecurity within government, private, and public sectors. In 2015, the administration intends to pass legislation to strengthen cybersecurity across the U.S. government and private industry through information sharing methods. Contradictory controversy exists whether the government may dictate how the private industry should carry out their cybersecurity, if so, is it effective? Over the last several years, the government has collaboratedRead MoreRyan Khaghani. Mr. Schaefer . Honors English 10B, Period857 Words   |  4 PagesVersus Privacy The Internet was first used in the nineteen sixties by a small group of technology professionals. Since then the internet has become an essential part of today’s world, from communicating through texts and emails to banking, studying, and shopping, the internet has touched every aspect of our lives. With the growing use of the internet, protecting important information has become a must. While some believe they have the right to privacy, and feel that the government should not be at

Biuret Test for Proteins and Emulsion Test for Lipids free essay sample

Proteins are complex molecules that react differently to many compounds but are also fragile and cannot withstand high temperatures or strong acids and bases without degrading. The Biuret Method, or biuret test, is used to detect the presence of peptide bonds. It has this name because it reacts positively to the biuret molecules peptide bonds. Correctly evaluating the number of peptide bonds is a step towards determining the protein content of the sample. In the Biuret Test, copper ions form a violet-colored complex when in the presence of peptide bonds in an alkaline solution. The intensity of the violet color is directly proportional to the protein concentration, according to the Beer-Lambert law. For this test, a specific reagent is needed, in this case, the biuret reagent. The alkaline solution is made of potassium hydroxide, a strong base. A compound of hydrated copper sulfate and potassium sodium tartrate is dissolved in this solution, turning blue. We will write a custom essay sample on Biuret Test for Proteins and Emulsion Test for Lipids or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the presence of proteins, the reagent turns violet, but turns from blue to pink in the presence of short-chain polypeptides, or basic amino acids. This dual sensitivity is useful to determine if the sample has complex proteins or only the simpler amino acids. On higher concentrations and when there is only need to confirm the presence of proteins, a simple visual check for color change is enough. EMULSION TEST FOR lIPIDS The lipids are a large and diverse group of naturally occurring organic compounds that are related by their solubility in nonpolar organic solvents  The emulsion test is a method to determine the presence of lipids using wet chemistry. The procedure is for the sample to be suspended in ethanol, allowing lipids present to dissolve (lipids are soluble in alcohols). The liquid (alcohol with dissolved fat) is then decanted into water. Since lipids do not dissolve in water, when the ethanol is diluted, it falls out of solution to give a cloudy white emulsion. A cloudy white emulsion will appear Lipids are insoluble in water but soluble in organic solvents. Ethanol is an example of an organic polar solvent which will dissolve lipids to a limited extent. However ethanol is miscible with water so when a solution of lipid and ethanol is added to water the ethanol will combine preferentially to the water, leaving the ethanol to form tiny globules in the water. These globules then form a white emulsion. Ethanol extracts the lipid from the crushed solid sample. As ethanol is miscible with lipids no change is seen upon its addition to the solid and liquid samples. The lipid spontaneously comes out of solution when water is added and is dispersed as micelles (small droplets) throughout the solution of ethanol and water. ( This happens as hydrophobic portion of the lipid molecules project inwards and excludes the aqueous environment; the hydrophilic portion (-COOH) group faces the aqueous environement. ) A layer is formed at the top as lipids are less dense than water. The droplets diffract light, appearing cloudy white. B

What is Development an Example of the Topic Business Essays by

What is Development? Introduction While almost every person is in favour of development, not many people could easily or quickly specify what development is. The term itself evokes in mind the association with a growing fullness of human existence, the development of potential powers, and constant tendency in the direction of perfection and excellence. Thus, development can be defined as a natural process, closely associated with progress and movement towards better things. Need essay sample on "What is Development?" topic? We will write a custom essay sample specifically for you Proceed Main Body Human beings are not perfect, but they are always on the way to become excellent in all respects. Each generation since the human race appeared has members that are much better than their forefathers. Development, thus, can be called as a process upwards - the growth of human possibilities. Development allows people rise from the lowest to the highest, enabling them, at the same time, to determine at each stage of their development how much is achieved. Development may be compared and contrasted with simple growth of living plant. Consider, for example, a seed. It contains within it some possibilities of development. In the appropriate soil and under good conditions its development will follow normal stages of growth, and this seed will develop into the perfect, beautiful flower. What is true of this seed is true of the child at birth. Both for a plant and human being there is normal development, a possibility of full and perfect progress. However, there is one difference. The flower may become perfect at the expense of the neighbouring plants, while for the human being, this method of development is destroying (Lerner 89). The development of the human soul and mind is a function of the development of other human beings. Therefore, from individual development humans are driven on to social development, and consequently, to the development of the whole human civilization. Conclusion For human beings to develop, they must constantly grow, and an essential part of their development must lie in their mutual relationships and evolution. This is a distinguishing characteristic of the development of the human world. Harmony between moral and intellectual evolution is a basis for the highest stage of human development. Works Cited Lerner, R. M. Concepts and Theories of Human Development. Lawrence Erlbaum Associates: Mahwah, NJ, 1997.

buy custom Globalization Effects in the Business World essay

buy custom Globalization Effects in the Business World essay Globalization has brought significant impact in many areas of the peoples lives. The most affected seems to be the business world. Since businesses play one of the major roles in the growth of an economy, businesses going global have a major role in the economy growth experienced in some of the countries classified as third world countries. The project proposal evaluates the effects of globalization in the businesses in relation to the factors of production profiling the communication industry. Discussion The communication has gone through drastic change in the past decade. With the growth of mobile use, smart phones, computers and other communication devices, it is significant to evaluate whether globalization has made positive or negative changes, and which markets have been affected the most. My main focus has also been driven to this industry as it has been evident that this industry has really grown in the past decade or so. The interesting thing is that its growth is not consistent all over the world and as a result, it continues to impact other markets worldwide. By analyzing the impact of globalization in the communication industry, one will be able to understand the most affected areas within the industry. For example, has globalization made a positive impact more in the developed countries market or in the developing countries? Which products are the best to invest in within the same industry when thinking global? What factors of production are affecting the communication industry? These are some of the questions that can be answered when one analyzes the impact of globalization in the in the businesses in the communication industry (Hannon, 2011). Whether positive or negative, the impact of globalization in the communication industry has been of significance and should continued being monitored as it predicts where this industry will be in the next decade. When the factors of production in the communication industries are evaluated, it is easy to identify those areas that can bring to the companies thus growing globally. Additionally, an analysis can give the remedies to the weaknesses of the businesses in the communication industry at a global level. The development of this industry will lead to the development of other dependant industries thus make the much needed improvement in the global economy. It up to the countries and the organizations dealing in global trade and commerce to make sure that factors of production are not affected. For instance, labor as one of the factors of production should be equal in all the countries for those companies that have global so that it is not affected. In addition, prices as another factor of production need to be set by the free market. This is to reduce monopolization by other companies globally. Lastly, the capital generated should b utilized back put back to the economy especially in the third world countries so that they can improve global economy. Goyal (2006) states that globalization has immensely reduced the poverty level in some developing countries such as China and India, just to mention but a few. This is because it has increase employment as one factor of production. With this kind of change, the communication industry has not been left behind. The increase in the use and the production of mobile phones in china due to the world demand has immensely contributed to the countrys growth. As Goyal explores on the impact of globalization in these developing countries, it is evident that one of the main concerns in the globalization of this industry is the degradation of the products being sold in the market (Bozyk, 2007). Kose et al (2003) explains the impact of factor of production in globalization on the business cycles. As their research proves, factors of production in globalization have increased the synchronization of the business cycles. The coordination of business cycles and events are more improved now than it was a decade and a half or so ago. With the communication industry in question, synchronization of all the businesses related to this industry has greatly improved. The mobile businesses have to work in coordination with the communication businesses and the computer industries in order to bring forth products that will be of significance in the market. Ball (2006) and Kercher (2007) have tackled the responsibilities and the challenges faced by the corporate as a result of globalization. It is significant to note that the international companies in the communication industries are no longer limited to having a social responsibility to their own countries but also on the international community as well. This one of the reasons why companies like Motorola, Samsung, and other countries dealing with any kinds of products used to communicate have played a role in the social development of the third world countries. In addition, these companies have increased their production since they have gone global therefore; they need to increase their global social corporation. The factors of production are a bit tricky because it is not all the countries that they are able to work well. For example, there are some countries where there is no conducive environment to conduct business. This is because there might be civil wars or other risks making it difficult for the companies (Thornley, Jefferys Appay, 2010). Therefore, factors like labor and production might be extremely making the company to fall down. For this fact, the management of the different companies needs to be extremely cautious when they want to take the company global. Apart from the literature research concerning these two markets, constant follow up on the markets will be done in order to get a real life scenario, which will give us more solid results. It is significant to note that the countries are from two different continents and that their population is quite different (Mann, 2011). However, the main aim is to get the general impact of globalization on these two countries without putting so much emphasis on the population and the region. Communication is of significance to both countries and so the results will show, which country is experiencing more effects as compared to the other. By way of speculation, globalization has had more positive impact on the developing countries (India) than the developed countries (Goyal, 2007). The developed countries face more challenges as far as the communication industry and globalization are concerned. However, it can be speculated that both markets are at advantage. Foreign countries have invested in the developing countries such as India due to the large population thus the availability of a market. On the other hand, developing countries such as India are able to export goods that are cheaper to countries such as U.S., thus creating an exporting market (Schifferes, 2007). Apart from the production of communication goods, outsourcing has been on of the main advantages of the developed countries from the developing countries (Ball, 2006). This is evident in such services as customer care where communication services outsource customer care services from countries like India. This is because the labor is cheaper and the non-employed people are many. Consequently, the Indians get employment opportunities. The main challenge experienced by a country like U.S. is the presence of counterfeit goods in the market (Ball, 2006). This includes mobile phones and other communication devices. This end up degrading the market that takes time to rebuild. On the other hand, the developing countries are vulnerable to exploitation. The communication companies outsourcing human resource from a country like India save millions of dollars as the labor is much cheaper and these companies do not have to pay for medical insurances and other employee benefits required by the American law. Conclusion It is enough that globalization has become a key success to many countries especially of the third world. This is because of the increase in the factors of production. For instance, capital has been made available by foreign investors to those developing countries that have not been able to provide capital. Additionally, labor has been improved in areas where there has not been any. Prices of commodities have been revised to suit the customer needs since companies have gone global. Productivity has increase tremendously since things are produced on a global perspective. Lastly, placement that is where the goods are to be sold or the place has increase since there is global market. Buy custom Globalization Effects in the Business World essay

The History and Use of Metal Detectors

The History and Use of Metal Detectors In 1881, Alexander Graham Bell invented the first metal detector. As President James Garfield lay dying of an assassins bullet, Bell hurriedly invented a crude metal detector in an unsuccessful attempt to locate the fatal slug. Bells metal detector was an electromagnetic device he called the induction balance. Gerhard Fischar In 1925, Gerhard Fischar invented a portable metal detector. Fischars model was first sold commercially in 1931 and Fischar was behind the first large-scale production of metal detectors. According to the experts at AS Company: In the late 1920s, Dr. Gerhard Fisher, the founder of Fisher Research Laboratory, was commissioned as a research engineer with the Federal Telegraph Co. and Western Air Express to develop airborne direction finding equipment. He was awarded some of the first patents issued in the field of airborne direction finding by means of radio. In the course of his work, he encountered some strange errors and once he solved these problems, he had the foresight to apply the solution to a completely unrelated field, that of metal and mineral detection. Other Uses Simply put, a metal detector  is an  electronic instrument  which detects the presence of  metal  nearby. Metal detectors can help people find metal inclusions hidden within objects, or metal objects buried underground. Metal detectors often consist of a handheld unit with a sensor probe which the user can sweep over the ground or other objects. If the sensor comes near a piece of metal, the user will hear a tone, or see a needle move on an indicator. Usually, the device gives some indication of distance; the closer the metal is, the higher the tone or the higher the needle goes. Another common type is the stationary walk through metal detector which is used for  security screening  at access points in prisons, courthouses, and airports to detect concealed metal weapons on a persons body. The simplest form of a metal detector consists of an  oscillator  producing an alternating current that passes through a coil producing an alternating  magnetic field. If a piece of electrically conductive metal is close to the coil,  eddy currents  will be induced in the metal, and this produces a magnetic field of its own. If another coil is used to measure the magnetic field (acting as a  magnetometer), the change in the magnetic field due to the metallic object can be detected. The first industrial metal detectors were developed in the 1960s and were used extensively for mineral prospecting and other industrial applications. Uses include  de-mining  (the detection of  land mines), the detection of weapons such as knives and guns (especially in  airport security),  geophysical prospecting,  archaeology,  and  treasure hunting. Metal detectors are also used to detect foreign bodies in food as well as in the  construction industry  to detect  steel reinforcing bars  in concrete and pipes plus wires buried in walls or floors.

Marketing Design and Innovation Dissertation Example | Topics and Well Written Essays - 3000 words - 1

Marketing Design and Innovation - Dissertation Example Influence of insurance on the business industry provides a clear indication of the significance and value to the global economy. With the emerging insurance sector worldwide, policy holders as well as investors are exposed to a wide range of products (Augustine & Chandrasekhar, n.d.). The insurance industry contributes to economic growth and national prosperity in multifarious ways. Insurance helps to strengthen the effectiveness and resilience of the economy by minimizing risk. It helps individuals by reducing the financial impact of unpredicted and unwelcome incidents, and helps them to perform their work activities as well as organize their lives with greater certainty. Risk-averse people are able to enjoy greater utility from their assets. Today almost every conceivable asset can be insured such as car, motorcycle, business, travel and others (Wahi & Et. Al., 2010). 2.0. Synthesis and Review of Literature 2.1. Stylistic Change towards Insurance The insurance industry is considere d to be one of the major segments for economic growth and development. In other words, perceived benefits compared to actual benefits are the backbone for marketing of insurance services. Over time, the insurance industry has found new and innovative ways for expansion. ... The regular dissolution of conventional social structure also increases the demand for insurance. In this growing competitive insurance sector â€Å"customer is the king†. For this reason, insurance products are designed and customized in such a way that they can be tailored to the changing style of customer tastes. Insurance products are developed by considering various demographical factors such as family status, gender, age, employment and income level (Kumar, 2008). To illustrate the critical importance of insurance, HDFC Standard Life has developed ‘Super’ series products for the diverse need segments. This series has developed to meet changing needs and preferences of customers across various life stages. For example, ‘HDFC Young Star Super’ product caters for those customers who wish to provide for their children’s education, and ‘HDFC Pension Super’ for those customers who plan for retirement and save for key milestones (HD FC Standard Life Insurance Company Limited, 2009). Another example is ‘Oman Life Insurance Company’ which introduced ‘Property Owner’s Association Package Insurance’, a new product in the UAE insurance industry. This product will provide multiple insurance coverage including ‘Property Insurance’, ‘Third Party Insurance’, ‘Office Bearer’s Liability Insurance’, ‘Fidelity Guarantee Insurance’ and ‘Machinery Breakdown Insurance’. Oman Insurance Company believes that this policy will provide coverage to all in a jointly developed property, for instance, residential tower, commercial offices and villa communities. Both owners and renters will benefit from this insurance product (Mesbah, 2010). 2.2. Changes in Customers’ Taste, Need and Fashion In the past, younger generation was not

Taxation Essay Example | Topics and Well Written Essays - 1000 words - 5

Taxation - Essay Example For this the taxation system of the transportation system needs to be evaluated in the UK in order to conclude the actual potential of the recommendation for the proposal. There have been different taxation systems in the UK transportation especially for the new mode of registration tax and fuel tax. Through this there has been increase in the revenue collection of the UK Government that is utilised for the development of the transportation system. This increase is well illustrated below: The proposal was developed when Amanda Shmit was unable to get certain services due to transportation system in the UK. The fact is that there is already a huge amount of tax imposed upon the aviation sector in the UK and any further increase would not be feasible enough. From the UK Air Passenger Duty (APD), there have been total receipts of  £864 million in 2004 and this fund was utilised for the development of the infrastructure in the UK (IATA, 2006). The aviation sector is the highest tax collecting mode than other sectors. Now additional ‘1p per mile’ will increase the burden in the aviation sector and there will be additional taxation for the consumers, which is not a positive sign. The UK Government is more focused upon the ‘Carbon Tax’ that has gained importance in recent times. The 1 p tax increase per mile seems to be another taxation system that does not align with the carbon taxation (Zimmer, 2008). The current transportation sector tax is utilised for different purposes. The increase in the burden of taxation will not solve the problems; instead it might provide rise to evasion of certain transportation tax. The utilisation of the road transportation of the UK is illustrated below. The proposal recommended by Amanda about the taxation for the evaluation of the taxation system of the UK Government related to the transportation sector is not a

Symbol for Advertising Essay Example for Free

Symbol for Advertising Essay In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another persons head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in public forums. It will easier for people to recognize a product, business or individual by simply associating them with their trademark. Sign, symbols, and Logos are a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Sign, symbols, or Logos are either purely graphic or are composed of the name of the organization. Sign, symbols, and Logos have been used for thousands of years all around the world. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c. 2300 BCE), coins (c. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks and the development of printing technology. The most successful logos are best described as being ones where the actual sign doesn’t even need to be specifically noticed, because when people see a product or group they will instantly associate that product or group with their trademark or symbol within their own minds. However, for an emblem to be considered as one of the most recognizable marks, it would have to be easily identifiable by people the world over. While there are millions of symbols being used worldwide, only a handful of them can be considered truly universal and recognizable by individuals from around the world. The example of advertising uses sign or symbols to communicate advertising massage is Nike. In 1964, Nike originally known as Blue Ribbon Sports, was founded by partners Phil Knight and Bill Bowerman in order to distribute a line of Japanese track shoes called Onitsuka Tiger, but as this relationship was drawing to an end the company’s name was changed to the world famous Nike. By 1971, Nike was preparing to open its first store baring its new name and the famous Swoosh logo that was designed by J. B. Strasser. Through a well-managed combination of advertising, marketing and endorsement deals, Nike’s Swoosh became known throughout the world as the leader in sport’s apparel and sports equipment the world over. Nike swoosh logo is one of the most popular logo in the world. People just see the swoosh logo and they will know that is Nike because they put many advertisement that speak to the entire genre. In Nike’s advertisement, they usually have famous athletes using Nike equipment such as shoes, shirt, and shorts. For example, they choose Tiger Woods to be a presenter of Nike golf, or choose Torres to be presenter of Nike football. However, Nike’s advertisement can impact consumer because they will think that they will play sports better if they are using Nike product. This is because they saw their favorite athlete using Nike product and said that these products make them better. They might miss understand that to be a great athlete must work hard not just have goo equipment. Nike’s advertisement comes with a nice slogan â€Å"Just do it†. This slogan is a well know slogan and usually comes with Nike swoosh logo. This slogan affects people around the world. The good thing is that this slogan inspires people to do something that they never do it before or want to do it but scare to do. This slogan can change consumer mind and make them start to do something benefit for them. It is a good thing for society and inspires many people. Nikes advertisement like any other business’s that requires interpretation. Some of this reading goes on at the conscious level, some unconsciously. As opposed to extremists on either side of the interpretative question, I fall most nearly to the constructivist point of view in that I view meaning as interplay between text and the reader. Chandler writes, Texts are full of indeterminacies which require the readers active interpretation. We must draw not only on our knowledge of language, but on our knowledge of the world. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ad to them. Advertising work on a variety of different levels including, but not limited to sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. The impact of an advertisement comes from the interplay between these various aspects of make-up and the readers own notions about them and the world. For example, the stamen â€Å"Test Your Faith in Nike advertisement, the readers find themselves thrust into the schema of religious worship. Not only must the viewer literally look up to the runner, but also they receive the imperative to Test your faith. The runner pictured appears in the midst of a run and rests easy in the knowledge of his own god-like attention to fitness. Likewise, the runner has no identity beyond his role in the ad. We cannot see his face but it giving him an added element of the unknown divine. People feel cowed looking from a subordinate position at the figure of the runner in his element. The text implies a direct connection between exercising and religious questioning. The writers seem to suggest an element of transcendence possible in exercise, as well as the need to continually question who we are in relation to our gods and what we hold most sacred. For the runner in the ad, exercise is the object of sanctity. The reader might inhabit a different role by placing themselves as the runners in the ad itself. Transported from reading a magazine to the middle of a run, filled with the sensual pleasure of using ones body. The readers identify themselves as the taster of faith and finding the purity of exercise within the soul. They can accept a measure of hearty self-congratulation. With the statement that Nike tries to capture the passion and even the moral force of sport and reify it in Nike’s product, consumers can begin to understand the ideology that goes toward selling Nike’s product. Tying into the religious matrix once more, Nikes become iconic signifiers of faith, personal health, and social inclusion. Nike proffers cultural belonging, the promise of individual athletic achievement, and dreams of parity with the worlds greatest athletes. Operating on a series of different levels of human understanding, Nikes advertisements actively seek the emotional response necessary to sell shoes, but more importantly, to propagate and sustain the fitness culture. What Nike did with their advertisement is clever because they can both selling products and inspiring people in the same time. However, there are many products that use this technique of advertising in the wrong way by making consumer change their mind misunderstand the ability of the products. For example, some coffee products in Thailand said in their advertisement that if you want to have a good shape, drinks our coffee. Consumer will think that this coffee can make them thinner and have a good shape, so they will buy these products. This is one kind of advertising fraud and the government should stop these kind of advertisement that make people misunderstand about the product. What these coffees can do when people drink it is only to make people defecate and make them full. So, it might help people to have a good shape but people needs to know that in the advertisement no only know that drinking these coffee will make them in a better shape. Moreover, they needs to tell consumer that people cannot have a good shape by drinking these coffees without exercise and control their eating. The government should focus more about the deep meaning of the advertisement so people in Thailand will not misunderstand by this type of advertisement.

LASIK Vision Correction Essay -- Lasik Seeing Eye blind Essays

LASIK Vision Correction   Ã‚  Ã‚  Ã‚  Ã‚  Are you ready to give up your glasses or contacts? LASIK vision correction is an up-and-coming procedure designed to reduce your dependence on glasses and contacts. My objective is to show both sides of the procedure, the risks involved and the wonderful possibility of not having to wear glasses or corrective lenses. Of patients with moderate vision impairments who have had the LASIK surgery performed, eighty-two percent achieve 20/20 vision or better and ninety-nine percent achieve 20/40 or better (May 60). However, LASIK vision correction is not for everyone. There are definite risks as well as possible side effects involved. Some of the side effects are hazing, night glare and halos, loss of vision, dry eye, infections and corneal abrasions.   Ã‚  Ã‚  Ã‚  Ã‚  LASIK stands for Laser-Assisted In Situ Keratomileusis and is a procedure that permanently changes the shape of the cornea, the clear covering on the front of the eye, using an Excimer laser (â€Å"LASIK†). A knife, called a microkeratome, is used to cut a flap in the cornea. A hinge is left at one end of the flap. The flap is then folded back revealing the stroma, the middlesection of the cornea. Pulses from a computer-controlled laser vaporize a portion of the stroma and the flap is then replaced (â€Å"LASIK†).   Ã‚  Ã‚  Ã‚  Ã‚  Initial clinical trials of LASIK in the United States began in 1996 with Marc Michelson, M.D. being one of the first LASIK surgeons involved. These clinical investigations culminated in the approval by the FDA of the LASIK procedure in 1999 (May 20). â€Å"LASIK is the most popular refractive [or vision correction] procedure worldwide right now,† Marc Michelson tells WebMD (Braslavsky). Michelson says that because the LASIK procedure has become very popular lately, patients need to be careful when choosing a surgeon. He emphasizes the need for patients to seek out someone with experience and a long history of good outcomes (Braslavsky).   Ã‚  Ã‚  Ã‚  Ã‚  There are many factors taken into account before becoming a candidate for LASIK surgery. Candidates for LASIK surgery should be at least 18 years old and not be pregnant or nursing. Candidates should also have no active eye disease, a stable prescription for one year and have no restrictions mandated by their employer. Having realistic goals is also an important factor. Some common goals are: 1.  Ã‚  Ã‚  Ã‚  Ã‚  To be less dependent on gl... ...ford LASIK vision correction. This just is not the case. This surgery is quite expensive and results are not guaranteed. Surgical complications are estimated to occur in between 1.2 and 2.2 percent of patients. The CRS-USA LASIK Study noted that, overall, 5.8 percent of LASIK patients experienced side effects at the three-month follow up period (â€Å"Risks†). My attempt here was to show that there are risks involved with this procedure and to encourage research to be done before a decision is made. Corneal abrasions, infections, hazing, dry eye, loss of vision, and night glare and halos are among the many possible side effects. Are you willing to take the risk?   Ã‚  Ã‚  Ã‚  Ã‚   WORKS CITED Braslavsky, Andrea M, MS. â€Å"Keeping an Eye on Side Effects of Laser Eye Surgery.†   Ã‚  Ã‚  Ã‚  Ã‚  2001 Healtheon/WebMD. 13 Oct. 2001.  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚  . â€Å"Lasik Eye Surgery: Learning About LASIK.† U.S Food and Drug Administration.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  13 Oct. 2001. . May, Carl J., M.D. LASIK Vision Correction. Utah: MedWorld Publishing, 2000. â€Å"Risks and Complications.† The LASIK Institute. Oct. 2001. 21 Oct. 2001   Ã‚  Ã‚  Ã‚  Ã‚   The May Eye Care Center and Associates. Bringing Your World Into Focus: Laser   Ã‚  Ã‚  Ã‚  Ã‚  Vision Correction.

Death Changes Essay

Changes in Death Management Practices One of the first noted changes in the book regarding attitudes towards death can be seen with the advances in mass media. As Technology has advanced, so have the ways in which news is reported to the world. Radio, Television, and the Internet have given the public many ways of receiving information. When situations portray a perceived threat, people turn to mass media for information. The ability to access information regarding worldwide disasters, terrorism, and other acts of brutality make us feel like survivors of death. Because we are able to see and hear about things that we have no firsthand knowledge of, we feel like we are experiencing it to some degree. (DeSpelder, Strickland pg. 6) During the Vietnam War, television gave people access to images of things that were happening half a world away. In no other time were daily doses of violence to this degree a part of everyday life. Media analyst George Gerbner observed that these depictions of death evoked a heightened sense of danger, insecurity, and mistrust which contributed to an â€Å"irrational dread of dying and thus to diminished vitality and self-direction in life† (DeSpelder, Strickland pg. 8) Life expectancy and Mortality Rates have been affected by technology as well. In 1900, the average life expectancy was 47 years of age in the United States. As of 2005, the average life expectancy rose to 78 years of age. This rise can be attributed to epidemiologic transition which moves the largest number of deaths from the young to the old. In the early days people died from infection due to lack of medication and knowledge on how to treat and prevent. As this knowledge was gained, deaths tended to be from chronic disease processes that are common in the older population rather than young. In 1900, over half of deaths that occurred were to children under the age of 14. That number has decreased to less than 2% and this fact influences how we feel and think about death. (DeSpelder, Strickland pg. 36) In the 1870’s, nine out of ten Americans over the age of 15 had lost a parent or a sibling. Because medicine and medical care was not advanced, mother’s died during child birth and/or babies were born still born due to lack of prenatal knowledge and care advancement. The family unit was very important and often people in this time period would display postmortem pictures of loved ones who had passed as a testament to this family unit and the common knowledge of their mortality. One other change that has taken place is death rituals. In the early 1900’s families were more likely to be multigenerational living in the same house. People tended to intermingle with other generations out of necessity. Families lived on large homesteads and it took everyone to make it work. Because of this, multiple generations were present at the death of older family members and rituals and traditions existed. In this day and age people are more mobile and on the move. It is harder to maintain close relationships with family when you don’t live in the same state, let alone city. People appear to be less affected by the death of an older relative when the closeness of the relationship has been lost due to sheer proximity. Several changes that can be discussed regarding children are their attitudes towards death, their functional ability to understand death, and their desensitization to violence regarding death. Children’s attitudes towards death are much different in this day and age from in the late 1800’s or early 1900’s. In that time, families tended to live together in extended family situations possibly on homesteads. There was less access to medical care and things were taken care of at home. Death was something that was seen as a natural part of the living process and happened more regularly because of the generations that cohabitated. In this day and age as generations tend to live separately, children are more sheltered from this and therefore tend to look at death as something that doesn’t directly affect them. Jean Piaget, a theorist in human development, did extensive study of children and divided them into approximate age groups and developmental periods. He theorized that we develop our knowledge based on things we already know. These stages are sensorimotor from birth to 2 years when children learn based on their senses and motor abilities and begin to develop the idea of object permanence where they understand an object is still present even when it can’t be seen. Preoperational from 2-7 years where they progress from egocentric thought where they look at things as if they are the center of the world to prelogical where they learn trial and error and can begin to understand other points of view. Concrete operational from 7-12 years where they are able to logically understand and organize information and begin to think forward and backward about experiences. And finally, Formal operational from 12 years and up where they can think hypothetically and abstractly about situations and begin to have an interest in ethical situations. . (DeSpelder, Strickland pg. 2-53) Before these types of theorists existed, death was considered a natural part of the living experience and children just dealt with it like the rest of the family. Also in early years when children talked about death, it tended to be in the context of disease processes and accidents. As the culture has, advanced children are routinely exposed to things they weren’t before. If you ask, a child now days what things are that can cause death you may hear things like gunshot wounds and other traumatic experiences that can be linked to crime, violence they see on TV or video games or inner city experiences. In a cultural or historical sense differences in how dying is perceived can be from a cultural standpoint. Different religious and ethnical cultures have different practices and beliefs regarding death but as we have become more culturally competent society, the varying beliefs have become better understood. The physical cause of dying has changed simply by historical differences in living conditions. For example, in the Stone Age people were more likely to have died from trauma and animal attacks, whereas today dying from frailty, organ failure and dementia are more common. One change in regards to mortality and society where death is concerned can be related to education and training. For example, an earthquake in Japan in 1923 caused the death of 100,000 people. Today, because of advances in technology and safety we have ways to warn people of dangerous weather situations and have developed better safety practices that if followed can save many lives. . (DeSpelder, Strickland pg. 135-136) Change has also been seen in the conventional signs of death. Most deaths are determined by the absence of heartbeat and breathing. With the advances in technology and medicine, though, it is possible for mechanical ventilation and medications to artificially maintain these functions while the brain is termed dead. For this reason, the concept of brain death was created. Another innovation that has changed death is organ transplantation. Before this was discovered and perfected people had no choice but to die if they fell victim to an irreversible organ failure. Now, through organ donation and transplantation people can live long and productive lives if they can receive these lifesaving procedures. The final three changes that will be discussed are in regards to patients, staff, and institutions in the field of Health care. In 1900, about 80% of deaths in the United States took place in the home. As the invention of hospitals and other institutions took place, this shifted to the institutional setting with more people dying in hospital or nursing home setting. There is beginning to be a shift again however as hospice care becomes an option available to more and more people that allow them to stay in their homes around familiar surroundings instead of the sterile, non-personal setting of a hospital or institution. Another change that has taken place with regards to dying could be the rationing of resources. This will undoubtedly be getting even worse under Obamacare. Physicians used to be considered the gate keepers of what services and treatments were reasonably appropriate to which patients. As managed care comes more and more into the picture, this will change. Physicians will be paid a certain amount of money per month by insurance companies to manage the patients’ health. The less procedures, tests, and resources that are used the more money the physician will get to keep. This leads to the fear that rationing of resources or withholding of resources is a real possibility in order to keep from bankrupting doctors and clinics. Finally, palliative care, and end of life decisions are changing as well. There have been many advances with the advent of hospice and what can be done to allow a natural and peaceful death for those that are not interested in prolonging it. Undoubtedly, we will all die one day. There has been a shift in recent years from death being an almost taboo topic to one where people are taking control of their decisions. This is an area I am passionate about. You can take control of your end of life decisions by an advanced directive and informing your family members of your wishes. There are people who know they want every intervention possible done to keep them alive and there are those that are accepting of their own mortality, comfortable with their idea of what happens after death, and know that they want nothing heroic done to try and keep them on this earth if they cannot be an active participant.

Dove, the Brand to Beat Essay

Dove is a brand under the many products of Unilever. It was in the 1890s when William Hesketh Lever, founder of Lever Bros popularized cleanliness and hygiene with his introduction of the Sunlight Soap in Victorian England. The Sunlight Soap led the advocacy â€Å"to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life ay be more enjoyable and rewarding for the people who use our products†. (www.dove.com) For three centuries, Unilever has proven its success over economic booms, depressions, world wars and the changing lifestyle of its consumers as the world advanced through technology. Dove is the leading skin care product since 1957. It is clinically proven and has been noted to be good for dry sensitive skin which half the women in the world has. And since the 1980s, Dove has launched more supporting products to the soap bar such as moisturizing body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. All of these products are aimed to solve skin needs comprehensively bringing out the true inner beauty of women. Dove is boasts of its number one in the race of cleansing brands with double-digit growth data. Sales in over 80 countries are over â‚ ¬2.5 billion a year. They estimate that over 1 billion showers are done using Dove products each year in the US alone. The success is due to the brands keeping of its clinically proven promises and understanding of its real market. Studies show that only 12 % of women are very satisfied with their physical attractiveness. 2% of women articulate themselves as beautiful. 68% knows that media almost always sets unrealistic standards of beauty and the 75% hopes that media would better itself in portraying diversity in women’s physical attractiveness that includes size, shape and age. â€Å"Dove is actively trying to address the root of the problem of negative self-image. Dove has founded the Dove Self-Esteem Fund, which funds programs to raise self-esteem in girls and young women. In the US, it’s working through the Unilever Foundation to sponsor a partnership with Girl Scouts, called ‘uniquely ME!’ It also supports the BodyTalk education program for schools in the UK and Canada.† (www.dove.com) The Dove Self-Esteem Fund has come along way since consumers saw that water alone was not enough to clean oneself. American consumers of the new millennium are more demanding than ever and value minded. Dove consumers pay a higher price for Dove due to its after sales value. The target market of Dove are the people who can afford to put a premium for added market values compared to cheaper alternatives such as Ivory. â€Å"According to Soap, Cosmetics, Chemical Specialties, aging baby-boomers were looking for milder, less irritating products. Soaps using vegetable-based fats, with no animal fats or animal testing, were also in demand. Other popular items included loofahs, oatmeal products, and chamomile leaves. In general, customers demanded performance and value in all their soap, shampoo, and detergent products, which were the driving factors behind the soap and detergents industry at the turn of the century.† (Thompsons, 2006) All these added value makes Dove cost more than the average bath product. Value leaders attempt to offer the best product at the cheapest price. These products cannot compare on quality and in the short term, competes for the value of each dollar. Ivory products advertise themselves on the price pitch that does not happen to Dove products. Each Dove product commercial does not mention price. this kind of advertising strategy may increase Ivory income by selling more quantity but soaps such as Dove and Dial remain successful as well by selling more expensive and keeping loyal customers at lesser volumes. â€Å"The bar soap market, which had grown at an average rate of about 4.1 percent annually in the early 1980s, entered the 1990s with a growth rate of about 4.9 percent. Beauty bars comprised the fastest growing segment of the bar soap market, with sales increasing at a rate of about 7 percent per year. Later in the decade, however, bar soap began to lose some ground to shower gels. In 1998, bar soap sales grew only 1.5 percent in value and slipped 4.5 percent in unit terms, while shower gel sales increased dramatically. However, even with their 18.1 sales gain in 1998, the shower gel market, with total sales of $450 million, remained slightly less than a third the size of the bar soap market, which totaled $1.4 billion in value in 1998.† (Thompsons, 2006) Dove has been successful in its campaign to increase and sustain loyal consumers due to its steadfast supporting of its timeless belief in their original product. Compared to the rest of the competition, Dove remained the soap that held on to its ‘added moisture’ selling point. From that, Dove has evolved and widened its strategies in cornering a wider and global market. For one, it’s campaign-promoting self-esteem in women cuts above the rest. The ‘campaign for real beauty’ ad that models larger than average smiling women in white underwear has sent advertisers of other soaps amok. The message of this ad is a statement against the usual advertisers that project the beautiful woman with impossibly physical proportions. This strategy of using controversy for advertising worked so much for Dove. â€Å"The women in these photos appear to love who they are and the way their bodies look. Sue Ontiveros of the Chicago Sun-Times says, â€Å"It’s the joy on their faces that I really like. There’s just so much happiness in their smiles that I feel as if these women are saying ‘this is the real me and I like her.’ Boy, is that rare and just the message I’d like females to get and embrace.† Just because your booty can’t fit into a size four doesn’t mean you’re not sexy. The joy and confidence of the Dove models allows them to look sexy without having to wear seductive facial expressions.† (www.campaignforealbeuty.com) The challenge that lies on the Dove self-esteem campaigns is to make sure that they do not get caught playing two sides. A teener realizes that the big women ad was sporting big tight thighs. Dove was getting the most of this because their thigh-tightening product was being launched. A critic also realized that letting women with underwear pose on camera was still diminishing respect for women even if they were all size large. The most significant challenge that advertisers faced was fueled by the growing global concern of consumers over environmental issues. Consumers demanded that products like Dove have to be manufactured and marketed using ‘earth-friendly’ products and processes without sacrificing quality. Dove’s dishwashing liquid leads their earth-friendly products. Using the dishwashing liquid leaves the hands moisturized, the plates squeaky clean and the rivers unpolluted Another important strategy for Dove products to stay in the lead is using technology to further their market reach. The website of Dove and its dealers are well-made and very user friendly. Buying online is very convenient. Using the internet as part of the marketing efforts, Dove can ensure the existence of its loyal customers who pays more to buy Dove soap. The prices below gathered from the websites show comparisons in prices of different common leading bath soaps. Dove fits in the middle of the price war as it is appreciated by the market as the soap that has more value compared to the usual everyday common soaps such as Dial and Coast but not too expensive like the signature and specialty soaps like Cetaphil or Neutrogena. Price Comparisons Dove   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3.08 Dial   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   0.99 Ivory   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.89 Cetaphil   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4.09 Neutrogena   Ã‚  Ã‚   3.95 Coast   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.20 Table 1. User ratings between Dove competitors Product name Pears Soap Imperial Leather Original Soap Palmolive Original Soap Bar Dove Extra Sensitive Cream Bar Lux Milk & Honey Beauty Soap Oilatum Soap Bar Camay Classic- Toilet Soap Overall user rating:    Recommended by 100% (13 Reviews)    Recommended by 95% (19 Reviews)    Recommended by 50% (6 Reviews)    Recommended by 86% (28 Reviews)    Recommended by 100% (1 Review)    Recommended by 100% (2 Reviews)    Recommended by 33% (3 Reviews) http://www.ciao.co.uk/product_comparison.php?Pid=1%2C10%2C10534%2C15372%2C5015455%2C5231365&IDs%5B%5D=70462&IDs%5B%5D=70445&IDs%5B%5D=70457&IDs%5B%5D=70440&IDs%5B%5D=70450&IDs%5B%5D=5628139&IDs%5B%5D=70438&Compare=Compare   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The table above shows user ratings from the ciao website. Recommendations between Dove competitors are tabulated. Though Dove Extra Sensitive Cream Bar had an 86% recommendation ratings, it had the most number of reviews totaling 28 as compared to Imperial leather Original Soap that seconded the list with 18 reviews, a far ten reviews short of Dove. This short sampling will show that there are more Dove users who connect to the internet as compared to the other products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dove moves forward in its goal to build a strategic global ‘master’ brand. Backed by Unilever’s expertise in product branding, Dove with its good quality material for hygiene and beauty preservation will continue to focus on making their brand lead by promoting the value of their brand as against the price of the soap.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Dove was an instant hit, generating $55 million in sales its first six months, per Information Resources Inc. This year, sales climbed to $79 million for the 52 weeks ended April 22. Dove’s current market share stands at 4.7%, equal that of Procter and Gamble’s Old Spice. P&G’s Secret brands still collectively dominate the $1.6 billion category, but have been losing share to Dove. Total Secret sales were $229 million as of April 22, down 8% from $248 million for the year ended Sept. 10, 2000, per IRI.† (Ward, 2003)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I have personally using Dove for the past ten years and have been more than twice tempted to try other brands. Though I did try out one or two other brands during such time, I always went back to using Dove because of its simplicity, truthfulness and mission to add social value to a common daily commodity. In a world where brand names are easily communicated with visuals only technology knows how far will go, Dove will remain as a trustworthy partner in my personal health care. References: U.S. Department of Commerce. U.S. Industry and Trade Out-look ’99.   Washington, D.C.: GPO, 1999. U.S. Department of Commerce. U.S. Census Bureau. 1997 Economic Census. Washington, D.C.: GPO, 1999. Van Arnum, Patricia. â€Å"Consumer Product Majors Soak in a Renewed Outlook.† Chemical Market Reporter, FR3-5. Ward, John. 2003. Does Market Share Really Apply to Apple? http://www.vectronicsappleworld.com/2003/opinion/0306.html www.ciao.com www.dove.com www.answers.com Dove’s extension into deodorant is a prime example of Unilever’s long-term strategy to build a set of global â€Å"master† brands with new products and heavy marketing support. The launch was backed by more than $30 million in media spending, a level usually reserved for new brands. Dove marketers also wanted to develop a product specifically for women. While a number of existing brands are gender neutral (Ban, Sure) or targeted to men (Brut, Right Guard, Old Spice), not since P&G introduced decades-old Secret has a manufacturer captured the collective attention of the female audience. Preferred language style: English(U.S.) †¨Ã¢â‚¬ ¨Dove Soap (brand I want researched on)†¨Ã¢â‚¬ ¨Think about a product you love, that you use all the time. In this first part of the assignment, your goal is to uncover as much research about the brand and it competitors as possible. †¨Ã¢â‚¬ ¨You`ll want to know the history of the brand, the characteristics of the people who buy/use the brand, and everything else possible about it. But don`t forget to look into the competition. What are they doing right? What are they doing wrong? 5 pages 4 sources History Characteristics of its market Competition status What they are doing right? What they are doing wrong?   

Dracula Essay Example

Dracula Essay Example Dracula Essay Dracula Essay he says he would have chocked with his chocolate if he was served by three men and he would have died if he was served by two men. Charles Dickens uses alliteration to describe how spectacular his attendants had to be, for example he states It was impossible for Monseigneur to dispense with one of these attendants on the chocolate and hold his high place under the admiring heavens. Charles Dickens describes alliteration in his story by describing how creative Monseigneur is y, holding his high place under the admiring heavens. Charles Dickens uses repetition throughout his whole story; the main words that he uses in his story are Monseigneur and chocolate. He uses Monseigneur to describe the things that Monseigneur has done. He uses the word chocolate to describe how much he admires his chocolate. In conclusion Charles Dickens uses words of diction to describe how Monseigneur acts, and thinks. I enjoyed this passage because of the way he expresses sarcasm, alliteration and repetition.

How to Get Hired in Your 50s and 60s

How to Get Hired in Your 50s and 60s Job hunting is hard enough without the additional challenges of age discrimination. While unemployment rates may be low for older workers, the outlook is significantly more grim for those looking for gainful employment: a report from the AARP indicates that the average duration of unemployment was a whopping 54.3 weeks for people over the age of 55 - compared with 28.2 weeks for their younger counterparts. So what’s a savvy 50-plus job-seeker to do? Let’s take a closer look at the best job hunting strategies for today’s older workers. Don’t WaitBecause the road to a new job may be longer, it pays to start searching right away as opposed to waiting until your unemployment runs out. While you may feel like you have a lot of time, you have a greater chance of finding a job that’s the right fit if you give yourself longer to look. Plus, it can help you avoid falling victim to a dangerous cycle: the longer the gap is on your resume, the more difficult i t may be to be hired again.Refining Your ResumeOne of the tricks of undertaking a job search as an older worker is in highlighting your strengths in a resume without laying it on too thick or looking overqualified.The days of the one-size-fits-all resume are gone. Take time to craft a targeted resume which highlights your most recent accomplishments, along with any new talents you’ve developed as they pertain to the job for which you’re applying.Many older job seekers have success with functional resumes, as opposed to chronological resumes.Networking, Two WaysSocial media has opened up a whole new world of networking opportunities. The benefits of age gives you a head start: you likely have plenty of professional connections to call on from throughout your career. Today’s employers are increasingly looking for a good â€Å"fit† for the company culture, and nothing speaks to this better than word-of-mouth from a current employee. But this only works if yo u let people know you are looking so don’t be afraid to put yourself out there.Face-to-face time is also important, and this is an area where you are likely to shine thanks to a lifetime of experience interacting with a diversity of people and relationship building.Be Tech-SavvyThe 21st century workplace demands workers with 21st century skills. Technological abilities are at the top of the list. If your comfort level with computers is low, consider taking a class. This will not only build your skill set and confidence, but also demonstrates appealing initiative to potential employers.One simple way to make a positive impression? Create a LinkedIn profile and include a link to it on your resume. In an era where collaboration counts, this shows you’re able to communicate in the digital age.Show Your InterestThe last thing you want an employer to think is that you’re applying for a job because you have no other options. Make sure you are enthusiastic about why you are the right candidate for the job. Just be careful not to come off as too qualified: a younger manager may feel like you’re out for his/her job.Also, avoid making reference to your age during the interview, or to the age of the person interviewing you to avoid creating an uncomfortable or awkward situation.While you will face some obstacles as an older job seeker, they are not insurmountable, particularly if you apply these helpful tips and techniques. Perhaps the most important piece of advice for 50 and over job seekers? While age might not be an advantage on the job hunt, it certainly has its benefits. Use your experience to demonstrate a successful history of on-the-job problem-solving, critical thinking, and quantifiable results - many of which can only be achieved over time.Joanna Hughes writes on all things finance, business and human resources.

Theme is innocence and epiphanies Essay Example | Topics and Well Written Essays - 750 words

Theme is innocence and epiphanies - Essay Example According to a New York Times piece this January, the normal child, ages 8-18, uses over 7 ? hours a day with technology gadgets almost 5 hours of TV and films, equaling 2 ? hours of music, three hours of video games and internet, and only 30 minutes of traditional reading. This technology use, according to the Kaiser Family Foundation, sums up to an overwhelming 75 hours a week (Stone 1). This information is not just sheer figures. However, they are a manifestation of the way the world is heading. There is a direct connection of the amount of time spent with gadgets and poor grades, obesity, violence, impatience, and mainly a loss of family interest. Therefore, it is safe to argue that children today still experience epiphanies from their daily experience within a technologically infused society (Stone 1). â€Å"Thinking, the ability to reason and reflect accurately, draws conclusions derived from our experiences, insights and knowledge. Thinking is what makes us human and has perm itted us to create, communicate, build, progress and become civilized. It encompasses so many phases of who our children are, as well as what they do, from learning, observing, questioning, remembering, and judging to innovating, deciding, arguing and performing† (Taylor 1). Families are being hurt by all of the new innovation. When a cluster of 4-6 year olds were asked to select between watching a television program and spending quality time with their parents along with siblings, 54% of them considered watching TV (Stone 1). In addition, according to a similar survey reported by the A.C. Nielson Company, the normal parent spends three and a half minutes only in a week to have meaningful discussions with their children. Technology is shaping a generation gap, which makes parents feel left out as they cannot relate to what their children are doing (Stone 1). Whether child recognition of their parents’ experiences or students paying attention in class, a child’s i mmediate surrounding establishes the kind of attention, which he/she will develop. In generations past, for instance, children dedicated considerable sums of their time to studying, an activity which offered few interruptions and needed both intense and sustained attention, memory and imagination (Taylor 1). The arrival of the television among other gadgets altered that concentration by providing children visual incentives, disjointed attention, as well as little need for imagination. Then the Internet was established, and children were propelled into an immensely different environment in which, since entertainment is the culture, consistent concentration is impractical, imagination is needless and memory is subdued. â€Å"Technology sets the mind to pay attention to information extremely differently compared to reading. The metaphor, which Nicholas Carr adapts is the difference between jet skiing and scuba diving. Book reading is similar to scuba diving whereby the diver is submer ged in a silence, visually controlled, negligent setting with few interruptions, and, as a result, is forced to focus intently and think intensely on the restricted information, which is available at that time. In comparison, using the Internet is similar to jet skiing, whereby the jet skier is skimming extremely fast along the surface of the water, open to

Unit9 Essay Example | Topics and Well Written Essays - 250 words - 1

Unit9 - Essay Example The course met my expectations as I was set on learning about analysis of policies and the in-depth detail was provided. The progress so far has been overwhelming. I did not expect that at this point I would have made much progress and learnt the much I have but the truth is that am way ahead and am immensely impressed by this progress. Despite the overwhelming progress and the making of leeway in the course, I still wish most of the concepts about the public policies analysis could have been carried out in slower manner to give time to really understand them since they impact directly on our day to day lives. All in all, the much taught though shallow still was good. To those students undertaking this course next year, I would advise them to start early preparations of trying to understand (though not fully) the main concepts in the course. This is in order to enable them have many questions which in the end makes the course be detailed with as many real life examples as possible hence making the course much more relevant to them. More interactive time and open forums with the tutor where debates about the course topics would have arisen and therefore made the course less intense would have been appreciated. This is because interactive time provides an avenue and time to get up close with the course instructor and hence opening communication channels to the shy students who are not so comfortable in intense classroom lectures and do better in an open forum sort-of discussion. Reuters. â€Å"Consumer Spending Rises as Jobless Claims Hold Steady.† The New York Times, 30th August, 2012. Retrieved from:

Managing People ,Info & knowledge Assignment Example | Topics and Well Written Essays - 4000 words

Managing People ,Info & knowledge - Assignment Example An example of this is the observation that Terry Cole makes that Veronica has a tendency to talk in ‘management terms’ when she does not know what she is talking about. Because she is not aware of what she does not know (as Terry puts it), Veronica risks being blind to alternatives and considering only her own opinion. She also generates conflict with other members of staff, as she is attempting to gain power for herself and her department through the proposed changes. She would like to see the HR department have a bigger role and be more integrated into the company; however, not everyone else agrees that this is desirable. Another person in the case study who exhibits expert power is Terry Cole. Terry is the head of information systems and acts as a liaison to external contractors as well as being responsible for the information and networking systems within the company. Like Veronica, he is very knowledgeable about his field of expertise. He has a tendency to confuse o ther managers by excessive use of technical language, and does not speak up about his own opinions. For example, he is concerned about the project that Veronica is proposing, as he does not believe that she knows the entire situation, and has not throughout about how her proposal will affect other systems within the company. He considers that Mike is too easily influenced into decisions; however, he is not prepared to confront Mike concerning this. Although both Terry and Veronica could be considered to have expert power, the differ in personality and in leadership styles. Veronica is more active than Terry in trying to gain power for herself, and she is also more confrontational in general.... The present study would focus on power as the ability that one individual or group of individuals has to affect control or change over a second individual or group of individuals. This control or change can come in the form of behaviour, attitudes, objectives, needs, opinions or values. Five general types of power are recognised, legitimate, expert, referent, coercive and reward. One issue that arises when any type of change is occurring is that the power of individuals comes into conflict. Each person aims to protect their position of power, and in many cases gain more. Because of this, the types of power that are exhibited in a corporation can have a substantial impact on leadership and the way that changes are implemented. A business has many different components that work together collectively to produce the products and services that the company offers. One aspect of the development of information systems is that each person views the problem from a different perspective. Becaus e of this, they see different approaches as being optimal. In order to understand, and then solve the problem, it must be examined from all potential perspectives. Selective attention is a psychological approach that considers why people pay attention to some factors and not others. There are many different factors that affect selective attention, some of which are external and others are internal. External factors are the stimulus and the context.

The global stage

The global stage Global Media: Foreign Media Organizations in China In the globalization age, information flow, just like commodity flow and capital flow, increasingly takes place at the global stage. Global media and communication, although certainly has its flaws, has become a prominent phenomenon today. This constitutes the international environment in which the current development of media in China takes place. Globalization and Global Media When communications satellites and computer networks took off in the early 1990s, the world found itself faced with a new generation of media technology which not only undermined geographical distances but also national borders. Fueled by a wave of communications policy deregulation, changes in the media industries soon led to the belief that the whole world was now linked by global media which transmit messages in split seconds to audiences everywhere, including those living in the most remote corners of the world. The era of global media thus pronounced itself arrived. In recent years people have come to witness interesting, albeit somewhat puzzling, developments in the world of media, specifically the transnationalization of national, or even local, media in many parts of the world. These developments have painted a media landscape that quite different from what people used to be familiar with. In the discourse of globalization, there does not seem to be a generally accepted definition of the term. On many different occasions the term has been defined as the free worldwide flow of the production elements and resources, as borderless or stateless economy. It is also widely viewed as the cultural, political, and economic, integration of the whole world. Even before the term â€Å"globalization† became a catchword in the academic and popular vocabulary in the 1990s, global operations and transnational corporations in many industries had long aroused academic attention. In addition, many scholars have long been noticing the connection between the media and globalization. For instance, McLuhan, a media theorist, was claimed to have suggested their connection â€Å"by combining ‘the medium is the message with his ‘global village† (Rantanen, 2004:1.) Globalization suggests simultaneously two views of culture. The first, taking a monoculturalist point of view, treats globalization as the â€Å"extension outward of a particular culture to its limits, the globe,† through a process of conquest, homogenization and unification brought about by the consumption of the same cultural and material products (Featherstone, 1995:6). The second one, adopting a multiculturalist stand, perceive globalization as the â€Å"compression of cultures† (Featherstone, 1995:6). While the meaning of globalization remains ambiguous, â€Å"global media† or â€Å"media globalization† have quickly become clichà ©s in media studies. Two questions can be raised about the use of such terms, however. First, what is meant by a globalized media industry, and secondly, can we assume that a genuine globalization of the industry has already taken place? More precisely, what is the direction of changes that we can observe now-globalization, localization, or something else? Too often when the term â€Å"global† is used in conjunction with the media, it refers primarily to the extent of coverage, with the popularity of satellite television and computer networks serving as evidence of the globalization of communications. However, the linkages brought about by the globalization process are largely confined to OECD and G7 member countries, which constitute one-third of the world population. And even when a medium, e.g. CNN, can put over 150 countries on its map, the rate of penetration and actual consumption can present rather a different picture. As Street (1997:77) has said, the fact that a product is available everywhere is no guarantee that it achieves the same level of popularity, let alone acquires the same significance, meaning or response (Featherstone, 1990:10). It is no secret that CNNs audiences normally account for only a small fragment of a nations population. But even with its conceptual flaws corrected, coverage is merely one of the important dimensions of the media industry. The meaning of a globalized industry would be seriously distorted if other dimensions were left out of the discussion. These dimensions, including the dynamics of the market, modes of production, the contents and messages transmitted, are closely related to the perception of the role and function of media in the globalization process, the direction of change in the industry, and ultimately, the cultural images presented by the theories of globalization. What roles and changes, then, should be expected to see in the media industries according to the monoculturalist point of view? Media Development in China Since the 1990s, with broadcasting and newspapers outlets already reaching large numbers, China has moved onwards into a new stage of media development, prioritizing quality improvement, intensive management/operation instead of increase in numbers, and optimization of the industry structure. In the globalization context with a goal of making its media more competitive and more effective in the mass media market, as well as to strengthen the media industry, China has been adopting the strategy of optimization of the media industry structure (Zhang, 2007:78). The country has closed down, combined, or transformed several media organizations that failed to satisfy the needs of the market competition. In recent years, Chinas media development is also mirrored in the adoption of the latest information technologies, most especially the Internet, by media organizations. In the late 1990s, media organizations in the country used computer technologies extensively. The fever in adopting Internet technologies was spurred on primarily by factors like the eagerness to embrace the trend throughout the world, towards building an information superhighway, the need to stay competitive with other media institutions, and the desire to grasp the opportunities for the stations or papers new development (Zhang, 2007:78). The Chinese experience suggests a strong link between globalization and the enthusiasm of the media organizations to adopt Internet technologies. Starting from the year 2000, media in the country have maintained such desire to adopt state-of-the-art information and communications technologies. Along with the ever-increasing media websites, a new type of websites has emerged sites jointly established and operated by several media institutions in a region (Zhang, 2007:78). Presently, new media technologies are in the spotlight in the technological stage in Chinas media industry. For example, CTP technology is widely used in the countrys newspaper industry. Digital TV and digital audio broadcasting have also emerged in China. Internet protocol TV (IPTV) is also one of the highlights in the current development of the Chinese TV industry. In the area of online outlets, news websites have become a recent type of media outlets in the country. News websites are composed of three levels: websites of large national media organizations, major provincial/municipal ones, and city-level ones (Zhang, 2007:79). Moreover, cross-media operations in mass communications constitute another important aspect of the development of media in China (Zhang, 2007:80). Foreign Media Since China entered the World Trade Organization (WTO) in 2001, the government has eventually opened its domestic media market. Because of the the increasing degree of the media openness, foreign media organizations have begun to enter the Chinese media market. In 2001, from October to December, the government permitted three overseas TVchannels to go into Guangdong province. These are Star TV, Phoenix Satellite Television, and CETV, which is owned by AOL Time Warner. It is the very first time for China to allow foreign channels to be played on local cable and satellite system. Despite these limited entries, the event has caused major ripples throughout the entire Chinese media industry. In addition, in October 2004, the State Administration of Radio Film and Television (SART|FT) enacted two regulation policies allowing foreign media in the country through more diverse formats (Chan and Ellis, 2005:1). It suggested a constantly-open media market toward foreign capitals in China, a fiery trial for the entire country. Due to the easing of regulation, foreign media organizations have started to swarm into China. In 2008, SARFT approved 33 foreign channels. Many broadcasting organizations had branches in Beijing, Guangdong,Shanghai, and Chongqing. These include Time-Warner, Sony, Disney, News Corp, and Viacom (China Business New, 2008:1). Shanghai, for example, houses competitive foreign media organizations like CNBC (US Cable Network), BBC (British Broadcasting Company), FBC (Italy FactBased Communications), NHK (Japan Broadcasting Corp.), and SUNSET (France), with investment flowing from the United States, the United Kingdom, France, Switzerland, Germany, Japan, Singapore, and South Korea, among others. Localization According to neo-Marxists, who advocate a homogeneous world view, one of the major characteristics of globalization is that everyone has the feeling of being a member of one single society. The feeling, as described by Albrow (1990:8-10), is the sense of â€Å"the whole earth as the physical environment, where all are citizens, consumers and producers, possessed of a â€Å"common sense interest in collective action to solve global problems.† The increasing interdependencies of nation-states has been cited as a major cause for nurturing such a feeling. Today the comforts and assurances of local communal experience are now undermined by distant social forces. Communications media, TV in particular, is an important factor in the compression of time and space. It constantly brings distant events and concerns to the homes and minds of people around the world as they happen. This constitutes an intrusion of distant events into everyday consciousness. However, this compression of time and space is not without its limits. As pointed out by Mittelman (1996:229), capital and technology flows must eventually â€Å"touch down† in distinct places. These places, in contrast to the global phenomenal world, are where everyone lives his or her local life. To human beings, wanting a place where one feels a sense of belonging is natural. However, such a sense of place is cultural, as has been pointed out by Hall (1995:178). Despite the intrusion of distant social forces, feelings and perception of people about their environment remain closely associated with the memories and personal ties they have, together with the social, cultural, and even geographical and climatic setting of their environments. The emphasis on what is called a â€Å"local culture† is â€Å"the taken-for-granted, habitual and repetitive nature of the everyday culture of which individuals have a practical mastery† (Featherstone, 1995:92). This and the cultural forms, the common language, shared knowledge and experiences associated with a place, are the essence of the concept of local culture. Global political and economic factors and media technologies serve to compress, but not eliminate, time and space. In addition, the sense of place, something associated with the essence of a local culture, has become a major determinant in the restructuring of the world communications industry. To suggest that media globalization is no more than a part of a process of domination by Western media and ultimately of the Westernization of world cultures conflicts with the advocacy of Asian values in Asia and is reductionist. To modify the monoculturalist image of culture, Featherstone (1995:6) suggested that globalization may be better considered as a form, a space or field, made possible through improved means of communication in which different cultures meet and clash, or simply a stage for global differences. According to him, this conception points directly to the fragmented and de-centered aspects of the globalization of culture, and in the mean time suggests greater cultural exchanges and complexity. One may argue that a multiculturalist view of globalization does not advocate the localization of transnational media as the only venue for communication as a platform for cultures to meet and clash. But powerful as the idea may be, this view does not offer a clear picture, nor an indication of, how the structure of the world cultural industries has, and will, change; how different it is from what we used to have, and how the ideals of meeting/clashing points may be achieved and professed. According to cultural and media imperialism theories, the demise of local cultures and cultural industries was something predictable, as a consequence of the importation of television programs. By the 1990s, however, it has become evident that the theories have suffered from a lack of evidence. Destructive or Constructive? Since many foreign media organizations have penetrated China, it can be argued that Western media products transmitted in the process will challenge or damage the local culture. However, the impacts of these organizations in the local media market in China appear to be constructive, not damaging, to local cultural heritage. Foreign programs offer great opportunities for reflexive awareness. Audiences do not just receive meanings passively. They are critical and active during the reception process. Watching Hollywood movies and foreign TV shows does not mean the local audience are being American. Instead, in theory, Chinese viewers form a reflexive awareness (who am I? or, who am not I?). Also, many studies in China and the rest of East Asia have suggested that the opposition to foreign culture has been engendered by watching overseas TV shows and thus evokes a protective attitude toward their local culture. While the purity of cultural identity remains a much debated issue, there is no denying that the Chinese audience are also reflexively considering their own identities while being faced with increased importation of foreign cultural products. Regional or national consciousness more than a homogenous global identity enlarges as exposure to alien cultures speeds up. In spite of some visible evidence of cultural homogenization as part of the everyday life, like westernization, it seems that people have a stronger sense of membership in their groups (Morris, 2002:278). In addition, according to Harvey (1989:306), â€Å"localism and nationalism have become stronger precisely because of the quest for the security that place always offers†. On the contrary, there is little evidence of â€Å"cultural abrasion†, instead there is an increasing protective attitude and reflexive awareness within the receiving nations (Varan, 1998:58). The entry of foreign media organizations in China appears to be constructive, not destructive, when one views localization as a form of cultural adaptation. Cultural adaptation, in the mass media context, refer to a comprise strategy, like adding Chinese subtitles for overseas programs. It also refers to an active devotion into the local culture made by the transnational media. Foreign media organizations not only provide Chinese subtitles to achieve high ratings, but they also do research and make compelling contents for the local audience in China. In order to produce a program that will fit with the Chinese culture and one that will not offend sensibilities, many foreign media organizations actively delve themselves into local cultures. They also try to penetrate the market by employing local production groups, such as producers, directors, and performers, as well as as original scripts.. The contents are produced to satisfy the local taste, full of cultural factors and traditional background. Thus what transnational media organizations have brought to the country seems not to be the threat of foreign or western cultural products, but the significant amount of foreign investment used to produce local cultural programs. From the cultural point of view, these programs owned by foreign media organizations would not damage Chinese native norms or values. This is because many shows are produced considering the local audience and embedding with them strong traditional cultural background. From the economic point of view, the significant amount of foreign capital brought by the large media organizations can help the local media market prosper. Basically, local media companies benefit from the competition by cooperating with foreign companies. The localization process of the media in China not only induces the indigenized strategies of global companies; it also induces the globalized reactions of local media industries. The strategy of localization cannot be understood simply as a unidirectional flow of global power on the local media industry. Mutual influences suggest a complex and complicated reciprocal interaction between the global and the local, taking into consideration the reverse effects that the local brings to the global. For example, AOL/Time Warner promised to air CCTV 9th channel through its cable network in Houston, Los Angeles, and New York. CCTV 9th channel contains music, news report, travel and leisure, nature, as well as mandarin education specifically designed to expand the Chinese traditional culture. The aim of such move appears to be the reeducation of the Americans and Chinese Americans and changing of their attitude toward China (Rowe, 2001:1). This shows that Chinese TV officials have already realized the significance of exportation of Chinese programs. By borrowing resources from foreign media organizations, China is able to to send out locally produced products, shaping western attitude toward China and its culture ideologically. It is also noteworthy that many other broadcasters throughout Asia have already begun to target people in overseas market. For example, TVB has been serving Chinese speaking subscribers in North America and Canada. Likewise, MBC, a Korean broadcaster, has established a channel aimed at Koreans in the US. Zee TV, a South Asian broadcaster, has also penetrated The US and the UK (Chadha and Kavoori, 2000:415). As media globalization goes intensive, further reaction taken by the receiving societies is not limited to the cultural resistance of the local audience any more. It now has changed to the active competition among media organizations as well as the exportation of cultural products outside China. Such active activities from China, and also the developing countries in Asia, are seen to increase in the next few decades. With a stronger than ever economic development, the exportation of media contents will became more and more. It can be argued that there is actually no absolute weak and strong culture in the media globalization trend. Every culture changes over time no culture is exempt from this fact. In economic arena, the :Third World† or â€Å"developed countries† category has constantly been facing challenges and has been forced to change. The same is true in the media and cultural arena. No one culture in the world will be the stronger or weaker culture forever. Conclusion The influx of foreign media organizations in China has not yet threatened the local culture as seriously as many observers have proclaimed. There is a conscious effort among transnational media organizations to adapt culturally in order to produce programs that cater to the local taste and ones that embed traditional culture in them. Local Chines audience have a strong reflexive awareness, making them active viewers not passive. This safeguards local culture. Similarly, the local media industry is not passively waiting for challenge; rather, local media organizations actively pose serious competition with media conglomerates, borrowing their resources to promote Chinese culture outside China and to educate people around the world about their culture. Cultural hybridization is expected to be promoted by the strong influences of local responses. Recent exporting activities in China and other Asian nations suggest a novel reciprocal interaction between the global and the local. What the globalization of media brings to China, and the less developed countries in Asia, is not only the difficult challenges, but also the many benefit. While the eastern and western cultures become increasingly because of the media globalization trend, local cultures are also given the opportunity to keep its own characteristics and its independence. Overall, the consequences of media globalization to China seem to be constructive rather than destructive both from local cultural and economic points of view.